PBF Pita Bread Factory began thirty years ago when Fady Hayek sat at the dinner table and wondered, “What’s next?” His family, immigrants from Lebanon, had moved from Ottawa to Vancouver a few years before and had just sold their restaurant business. “Maybe we should open up a pita bread bakery,” his mother playfully suggested.
Fady, then 25 years old, did some preliminary research and found a void in the market. Encouraged by this, the Hayek family put down a deposit on an automated production line and began talking to potential distributors.
“Three out of three advised me not to go ahead with the project,” he recalled. When he informed them that the company already had invested in equipment, one distributor suggested, “I advise you try to get your deposit back.”
Undeterred, the family proceeded to start up the small wholesale bakery, inviting the doubting distributors, the local newspaper and even the mayor of Burnaby to its grand opening gala. The gamble paid off. “One of the distributors said, ‘I didn’t know pita bread could taste that good! Let’s make a deal.’ We met the next day and started producing private label for him,” recalled Fady, the company founder.
Fast forward to today; PBF now produces an array of traditional and thin, authentic Middle Eastern-style premium pitas under the trusted PBF Signature name. Our expertise has grown to include tortillas, tortilla kits, bagels, greek pita, pizza shells, pizza pretzels, naan, pies and gourmet cookies distributed locally, sold throughout Canada and parts of the US and marketed under the Bakestone Brothers and 24th Avenue brands as well as through private label customers.
From left to right: Sid Hayek, Fadia Rahal, Claire Hayek, Fady Hayek, Joseph Hayek. Read the article...