Research & Product Development

“We focus on specialty products; we’re anything but sliced bread. We like to bring something special to the table.”

No truer words have been spoken to describe our spirit of innovation than those from company founder, Fady Hayek. It is a sentiment shared throughout the company as we strive for excellence in product research and development. Our technical experts carefully monitor consumer dynamics and work directly with key customers to create and test new products and formulations. Bolstered with the most sophisticated technology, we aim to not only satisfy the needs of the baking industry, but to pioneer and create a need where there was none before. The result is superior quality you can taste in every bite.